{"id":4981,"date":"2023-04-26T08:15:58","date_gmt":"2023-04-26T07:15:58","guid":{"rendered":"https:\/\/www.arsnova.site\/?p=4981"},"modified":"2023-05-05T00:52:20","modified_gmt":"2023-05-04T23:52:20","slug":"que-es-el-posicionamiento-web-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/arsnova.site\/en\/que-es-el-posicionamiento-web-y-para-que-sirve\/","title":{"rendered":"What is web positioning and what is it for?"},"content":{"rendered":"<p>If you are the owner of a small or medium-sized business (SME), it is very likely that you have heard about web positioning, but perhaps you do not know exactly what it is about. In this article we will explain what web positioning is and what it is for.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00edndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #12131a;color:#12131a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #12131a;color:#12131a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arsnova.site\/en\/que-es-el-posicionamiento-web-y-para-que-sirve\/#%C2%BFEn_que_consiste_el_posicionamiento_web\" >What is web positioning?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arsnova.site\/en\/que-es-el-posicionamiento-web-y-para-que-sirve\/#%C2%BFPor_que_es_importante_el_posicionamiento_web_para_tu_empresa\" >Why is web positioning important for your company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arsnova.site\/en\/que-es-el-posicionamiento-web-y-para-que-sirve\/#%C2%BFComo_puedes_mejorar_el_posicionamiento_web_de_tu_sitio\" >How can you improve the web positioning of your site?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_consiste_el_posicionamiento_web\"><\/span>What is web positioning?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web positioning refers to the position your website occupies in internet search results. As an index, an order of priority is established, considering in the first positions the content that best responds to the user&#039;s search intention. To appear at the top of search results, your website must be relevant and optimized for your audience&#039;s search terms. That is, respond appropriately to user concerns to climb positions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_el_posicionamiento_web_para_tu_empresa\"><\/span>Why is web positioning important for your company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web positioning is essential to improve the visibility of your company and attract new potential clients. If your website appears at the top of search results, potential customers are more likely to find you before your competitors. In addition, web positioning can help you improve the reputation of your company and generate trust in your potential clients. The natural purchasing process consists of an informational stage and this is carried out on the internet. Before purchasing a product, the consumer is informed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedes_mejorar_el_posicionamiento_web_de_tu_sitio\"><\/span>How can you improve the web positioning of your site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve the SEO of your website, it is important to optimize both the content and the design of your site. Here we show you some aspects that you should take into account:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research the right keywords: <\/strong>Before you start creating content for your website, it is important to research the right keywords that your potential customers use to search for information related to your business.<\/li>\n\n\n\n<li><strong>Create relevant and quality content:<\/strong> The content on your website must be relevant to your potential customers and quality. Make sure you use the right keywords and create original and useful content.<\/li>\n\n\n\n<li><strong>Optimize your website for mobile:<\/strong> It is important that your website is accessible and easy to use from mobile devices. Google penalizes websites that are not optimized for mobile.<\/li>\n\n\n\n<li><strong>Optimize your meta tags: <\/strong>Meta tags, such as the page title and description, are important for Google to understand what your website is about and display an appropriate description in search results.<\/li>\n\n\n\n<li><strong>Get quality inbound links: <\/strong>Inbound links, also known as backlinks, are important for web positioning. The more quality inbound links your website has, the better it will rank in search results.<\/li>\n<\/ul>\n\n\n\n<p>In short, web positioning is essential to improve the visibility of your company online and attract new potential customers. To improve the SEO of your website, it is important to optimize both the content and design of your site, research the right keywords, create relevant and quality content, optimize your website for mobile, optimize your meta tags and get inbound links from quality.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you are the owner of a small or medium-sized business (SME), it is very likely that you have heard about positioning...<\/p>","protected":false},"author":5,"featured_media":4982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,1],"tags":[82,83,87,68],"class_list":["post-4981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-basado-en-datos","category-marketing-digital","tag-estrategia-digital","tag-marketing-digital","tag-posicionamiento-en-buscadores","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el posicionamiento web y para qu\u00e9 sirve? - ARS NOVA<\/title>\n<meta name=\"description\" content=\"El posicionamiento web es fundamental para mejorar la visibilidad de tu empresa. 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