{"id":4985,"date":"2023-04-26T09:08:11","date_gmt":"2023-04-26T08:08:11","guid":{"rendered":"https:\/\/www.arsnova.site\/?p=4985"},"modified":"2023-05-05T00:52:09","modified_gmt":"2023-05-04T23:52:09","slug":"que-es-el-contenido-viral-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/arsnova.site\/en\/que-es-el-contenido-viral-en-redes-sociales\/","title":{"rendered":"What is viral content on social networks?"},"content":{"rendered":"<p>El contenido viral es aquel que se comparte, comenta y fomenta entre los propios usuarios de una plataforma de forma exponencial. Pero, \u00bfqu\u00e9 es exactamente un contenido viral en redes sociales? En este art\u00edculo te lo explicamos.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00edndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #12131a;color:#12131a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #12131a;color:#12131a\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/arsnova.site\/en\/que-es-el-contenido-viral-en-redes-sociales\/#%C2%BFEn_que_consiste_el_contenido_viral_en_redes_sociales\" >\u00bfEn qu\u00e9 consiste el contenido viral en redes sociales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/arsnova.site\/en\/que-es-el-contenido-viral-en-redes-sociales\/#%C2%BFPor_que_es_importante_crear_contenido_viral_para_tu_empresa\" >\u00bfPor qu\u00e9 es importante crear contenido viral para tu empresa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/arsnova.site\/en\/que-es-el-contenido-viral-en-redes-sociales\/#%C2%BFComo_crear_contenido_viral_en_redes_sociales\" >\u00bfC\u00f3mo crear contenido viral en redes sociales?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEn_que_consiste_el_contenido_viral_en_redes_sociales\"><\/span>\u00bfEn qu\u00e9 consiste el contenido viral en redes sociales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El contenido viral en redes sociales es aquel que se difunde ampliamente y se vuelve popular de manera r\u00e1pida y masiva. Este contenido suele ser divertido, emocionante, conmovedor o impactante, y puede ser un video, imagen, texto o infograf\u00eda, entre otros formatos. Tiene un cariz sensacionalista, es f\u00e1cil de asimilar y promueve la interacci\u00f3n entre los usuarios de una plataforma (o diversas).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_crear_contenido_viral_para_tu_empresa\"><\/span>\u00bfPor qu\u00e9 es importante crear contenido viral para tu empresa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si el contenido se viraliza, es  probable que sea compartido por miles o incluso millones de personas, lo que aumenta el alcance de tu empresa de manera significativa. Ser visible para tu cliente potencial es importante y supone una clara ventaja sobre tus competidores.  Adem\u00e1s, el contenido viral puede ayudarte a generar una mayor conexi\u00f3n emocional con tu audiencia y mejorar la percepci\u00f3n de tu marca. Este es uno de los objetivos de una estrategia de contenido en redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_crear_contenido_viral_en_redes_sociales\"><\/span>\u00bfC\u00f3mo crear contenido viral en redes sociales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crear contenido viral en redes sociales no es una tarea f\u00e1cil, pero hay algunas estrategias que pueden ayudarte a aumentar las posibilidades de \u00e9xito:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conoce a tu p\u00fablico objetivo:<\/strong> Crea contenido que sea relevante e interesante para ellos.<\/li>\n\n\n\n<li><strong>S\u00e9 original y creativo:<\/strong> Intenta encontrar un \u00e1ngulo \u00fanico y sorprendente para tu contenido. Explota el componente emocional.<\/li>\n\n\n\n<li><strong>Hazlo f\u00e1cil de compartir:<\/strong> Aseg\u00farate de hacerlo accesible y f\u00e1cil de compartir. <\/li>\n\n\n\n<li><strong>Aprovecha los eventos actuales:<\/strong> Si hay un evento o tendencia actual que sea relevante para tu negocio o industria, intenta aprovecharlo para crear contenido relacionado e invita a la audiencia a compartirlo.<\/li>\n\n\n\n<li><strong>Incluye llamadas a la acci\u00f3n:<\/strong> Incluye llamadas a la acci\u00f3n (Call-to-action) que generen futuras conversaciones. Comparte tu material y anima a los usuarios a hacer lo mismo.<\/li>\n<\/ul>\n\n\n\n<p>En resumen, el contenido viral en redes sociales es aquel que se adapta al c\u00f3digo y convenciones sociales dentro de una plataforma, explotando sus fortalezas, amplitud de usuarios y, velocidad de respuesta. Es aquel contenido que gusta de forma masiva y que genera conversaciones. Para crear contenido viral en redes sociales es importante conocer a tu p\u00fablico objetivo, ser original y creativo, hacerlo f\u00e1cil de compartir, aprovechar los eventos actuales e incluir llamadas a la acci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Viral content is content that is shared, commented on and promoted among the users of a platform in a\u2026<\/p>","protected":false},"author":5,"featured_media":4988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,1],"tags":[82,83,77],"class_list":["post-4985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion-marketing-herramientas","category-marketing-digital","tag-estrategia-digital","tag-marketing-digital","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el contenido viral en redes sociales? 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